Well designed to help you get your shoes off without needing to bend over.
Place the Shoe Remover on the floor in front of you with the U opening away as seen in the image.
Place the heel of your shoe into the U opening the pull your leg back and the shoe will come right off.
Slip on shoes only, no laces.
In this video @ 1:07 you will see the Shoe Remover in action: